Case Studies: Media relations

Sigma Exhibition Services Ltd.

Objective:

Support commercial and sustainability performance.

Quick facts:

  • Established objectives with the management team of this signage, display, design and exhibition services company.
  • Carried out environmental staff training.
  • Successfully moved company to Green Dragon Level 5 – the highest achievable level.
  • Carried out NPD and raw material sourcing work for new sustainable signage and display system.
  • Website development and digital marketing.

Results:

  • Supported the company’s commercial and sustainability success and reputation.
  • Helped open up new markets for company.

The TYF Group Ltd.

Objective:

Raise profile and support sustainability leadership position.

Quick facts:

  • Managed PR for this leading outdoor adventure provider and business consultancy, securing coverage of services and initiatives in a range of media outlets – e.g. Fun. Water. Madness! (The Guardian) and Radical Vision for Capitalism (Western Mail) – also secured several TV appearances and features, including one on BBC Coast.
  • Supported numerous environmental initiatives.

Results:

  • Several hundred positive pieces of media coverage in a diverse range of media outlets, including The Guardian, Observer, Sunday Times, Daily Mirror, Daily Mail, Boston Globe, National Geographic, LA Times, Western Mail and BBC Countryfile Magazine.
  • Successfully helped manage increase in certification level of environmental management system, and secured additional environmental credentials.

The Park at Mawgan Porth

Objective:

Support environmental initiatives at this 5-star holiday resort: http://www.mawganporth.co.uk/siteView.php

Quick facts:

*Helping communicate ethical credentials of restaurant, linking it up with sustainable food initiatives and Slow Food movement.
*Advising on environmental certification and improvement.
*Developing recycling plan for client.
*Producing report on expanding renewable energy use at The Park, with focus on solar energy.

Results:

Ongoing project.

TransBalkanic

Objective:

Introduce organic food products to supermarket buyers, ensuring samples are ordered and tasted.

Quick facts:

  • Worked with a wide variety of products, from alcoholic drinks to dairy products for this leading Bulgarian food company.
  • Contracted to run pitches on an ongoing basis.

Results:

  • Developed and implemented successful pitches.
  • Received requests for samples from some of Europe’s most powerful buyers.

Folly Farm Centre Ltd.

Objective:

Enhance ethical credentials and support commercial performance at conference centre: http://www.follyfarm.org

Quick facts:

  • Scoped out strategy and developed action plan.
  • Developed centre’s environmental management system.
  • Carried out additional environmental consultancy.
  • Directed digital marketing campaigns.
  • Supported switch over to revised website and CMS.

Results:

  • Further enhanced sustainability performance.
  • Supported centre’s commercial success.